It is a movement and process of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice. Sustainable fashion concerns more than addressing fashion textiles or products.
It comprises addressing the whole system of fashion. This means dealing with interdependent social, cultural, ecological and financial systems. It also means considering fashion from the perspective of many stakeholders - users and producers, all living species, contemporary and future dwellers on earth. Sustainable fashion therefore belongs to, and is the responsibility of citizens, public sector and private sector.
A key example of the need for systems thinking in fashion is that the benefits of product-level initiatives, such as replacing one fiber type for a less environmentally harmful option is eaten up by increasing volumes of fashion products. An adjacent term to sustainable fashion is eco fashion.
Science and research come together in an indigenously designed, fully automated system that not only stops depletion of ground water but actually replenishes it.
Using a combination of recycling & multi-filter rain water harvesting the system cuts water consumption significantly and recycles effluents generated in to pure water which is fed to rain water harvesting tanks thereby creating a perennial loop to replenish ground water
Our custom-built heat exchangers extract heat from the effluents which is then used to raise the temperature of the water, fed to the boiler, thereby reducing the consumption of the boiler fuel and as a result, our carbon footprint.
Our HIGG Index rating for water is like our fashion quotient - amongst the finest in the country. What’s more the dyes & chemicals used are Low Salt High Exhaust (LSHE) genre thereby ensuring they can be broken down by using bacteria & other processes.
We are proud to have set the industry standard with a 98.5% efficiency in water consumption and evolving in to a ZLD plant. As per ZDHC guidelines, the rejected water from our plant is far better than even the treated water.
We have introduced a line of Organic Cotton shirts certified by GOTS. The cotton used is grown without using harmful pesticides or genetically modified seeds. It is then woven using eco-friendly techniques without the use of any toxic chemical.